This RFP seeks a firm (or firms) to provide marketing, communications, strategy, public engagement, digital, and graphic design services for Orange County Power Authority (OCPA). The services include press/media relations, public affairs, and OCPA branding and messaging within the community and various online platforms. The successful proposer will develop, enhance, implement, and maintain a multi-faceted plan for building program awareness, engaging OCPA residential, commercial, and industrial customers, supporting the program website and design needs, and promoting OCPA's product offerings. The scope of work includes: 1) Agency Branding, Design, Messaging, and Identity (developing core messaging, conducting research to test effectiveness, refreshing multi-functional multi-lingual website, developing social media strategy, developing program collateral, developing informational videos); 2) Web Design, Content Development, and Maintenance (content update and redesign of OCPA's website, creation of professional pages, developing functionality, analyzing website analytics); 3) Community Outreach and Stakeholder Engagement (developing communications and outreach plan, supporting local stakeholder and public outreach, developing and maintaining list-serve); 4) Marketing and Advertising Campaign (developing multi-lingual and multi-cultural advertising campaign, managing press outreach, maintaining social media presence); 5) Media Relations and Public Affairs (establishing press network, developing press database, developing press kit, providing strategy support); 6) Project Management/Performance Metrics (participating in meetings, providing updates, maintaining flexible capacity, developing performance metrics).