Clean Power Alliance of Southern California (CPA) is seeking proposals from qualified and experienced individuals or firms to market, implement, and scale a comprehensive Distributed Energy Resources (DER) based demand response program. The CPA Power Response program goal is to cost effectively enroll a minimum of 6 MW of demand response capacity in CPA territory during contract term, with the intent to continue scaled annual growth. The program implementation requires expertise in distributed energy resource management systems (DERMS) and CAISO's Demand Response Registration System (DRRS). The successful proposer must be a certified CAISO scheduling coordinator (SC) and a registered Demand Response Provider (DRP)/Distributed Energy Resources Provider (DERP) or retain these services. The scope includes pre-implementation planning, marketing, Trade Ally Network development, program implementation and operations, DRP/DERP services, and scheduling services for demand response resources. The budget for this program is $1.2 Million per year, inclusive of incentives.