Clean Power Alliance of Southern California (CPA) is seeking proposals from qualified and experienced contractors to provide comprehensive qualitative and quantitative research services in support of CPA's customer programs, strategic initiatives, and communications and marketing efforts. The selected contractor will deliver insights that help CPA better understand and engage its diverse customer base, improve program design and participation, and track brand and program effectiveness over time. The contractor will be expected to perform several research tasks including: (1) Segmentation Research - develop detailed customer personas for residential and commercial customers; (2) Brand Tracker - design and execute a brand tracking study to measure CPA's brand awareness, perception, and trust; (3) Customer Survey on Time of Use - Smart rate Participants - assess customer experiences, perceptions, and satisfaction related to this pilot rate; (4) Customer Attitudes Toward Demand Response - evaluate awareness, perceptions, and interest in demand response programs; and (5) Additional CPA Customer Surveys as needed. The selected contractor will need to demonstrate expertise in designing and executing qualitative and quantitative research studies, translating findings into actionable insights, experience with Community Choice Aggregators (CCAs) or similar entities, and a strong understanding of equity-centered and culturally responsive research practices.